Stuck In A Rut? How You Know When It’s Time To Leave

Stuck In A Rut? How You Know When It’s Time To Leave

In the following article, Lewis Daidone discusses recognizing and interpreting signs that you’re advancement opportunities within your current organization just aren’t there. Lewis Daidone is a Certified Public Accountant and a consultant to tech companies and financial services firms.

Have you been languishing in the same role within your company for several years? Is it because your performance has been competent, but not stellar? Or have you just reached the limit to where you can ascend to professionally within this organization? In the first instance, you’ll want to have a frank discussion with management about how your performance meets expectations. It is not easy to self-assess and listen to criticism, but do your best to be objective and open minded. If there are no performance issues then you need to determine it’s time to make a move. In fact, if you notice the following signs, you might want to consider accelerating your job search.

Your duties have been essentially the same for a number of years.

If you have truly done your best and you have no indication from management that you have performance issues, this could be a sign that the firm is not financially sound; particularly if your colleagues are in the same boat that you are. Clearly this is a situation where you would need to make a change.

Your company has merged with another firm, and there is staff in place whose core responsibilities mirror your own.

This can be an alarming situation, but don’t lose your cool. It will take time to determine the new hierarchy and how redundancies will be resolved. Unfortunately, senior management may not be very forthcoming during the decision making process, so you’ll have to keep your eyes and ears open. During this transition period you will want to always put your best foot forward in terms of your work ethic and productivity; but you should also hedge your bet by researching opportunities outside of your firm.

Management is interviewing outside candidates for a position you thought would be a good fit for you.

If you’ve made it clear that you were interested in taking over the position, this is an especially poignant sign that you’re probably not on a track for advancement.

Remember, the important thing is to find a position that not only offers you the opportunities you currently want, but also provides you with a long term career path for advancement. Whatever you do, make sure your decision is well thought-out and deliberate, take your time because the choice you make today will impact your career for years to come.

Are You Using Social Media Effectively? 3 Ways Accountants Can Optimize Their Social Media Presence

Are You Using Social Media Effectively? 3 Ways Accountants Can Optimize Their Social Media Presence

In the following post, Lewis Daidone discusses how accountants can make social media platforms effective tools for working with clients and establishing thought leadership. Lewis Daidone is a Certified Public Accountant and a consultant to tech companies and financial services firms.

New graduates certainly aren’t unfamiliar with the broad spectrum of social media platforms, but many are nonetheless failing to use it to their professional advantage. If you’ve primarily used your Facebook, Twitter, and Instagram pages for posting pictures of food and flower crown selfies, you’re missing out on important business opportunities. Here are the first steps you must take to build an effective, strategic, and professional social media presence.

Specify your target audience.

It isn’t enough to simply make your Facebook page less juvenile; you have to have a content strategy that speaks to a particular segment within your industry, and you have to exploit the appropriate platform. Of course, it is essential to have a consistently active LinkedIn page, but you also want to use the same channels that your ideal clients do. If you target clients in the fashion industry, for example, photo-sharing sites like Instagram are more likely to have the kind of reach you’re looking for.

Develop content that establishes your subject matter expertise.

If you have well-thought out ideas and innovations, create content that showcases your enthusiasm and dedication to effective accounting practices. Is tax season coming? Post snippets of advice and moderate questions and discussions. If you have a knack for audio/visual technology, film video clips of yourself offering advice and tutorials for students or prospective clients. Make yourself accessible, engaging, and available.

Scrutinize those metrics and set benchmarks.

You’re probably no stranger to key performance indicators, so set some for your social media accomplishments. How many shares, likes, comments do different posts receive? How many should they receive? These metrics can help you develop your long-term strategy, and ensure you’re hitting your targets.

Accountants aren’t widely known for their social media savvy, but if you execute your outreach strategy with the same analytical acumen you use for accounting, eventually your efforts will pay professional dividends,