How to Make the Most of Your Cover Letter

How to Make the Most of Your Cover Letter

In the following article, Lewis Daidone offers advice on how to compose a contemporary cover letter for an accounting position.

 We have an abundance of social media and digital communication options – do we really still need cover letters?

We sure do.

The truth is, job seekers should exploit every opportunity available that makes them seem conscientious and serious about presenting themselves in a professional, engaging way. While some employers don’t necessarily require cover letters, it’s always a good idea to send one in order to provide another opportunity to get your skills noticed. Here are a few things to keep in mind while composing your cover letter.

Keep it easy to read.

You’re not drafting your memoirs; you’re introducing yourself. If you were to meet someone in person, would you appreciate that person immediately rattling off their life story without a break? Probably not. Try to keep your cover letter between 300 – 400 words.

Provide information that isn’t on your resume.

There’s no point in reiterating details the hiring manager can simply read on a resume. Introduce yourself and briefly explain why you specifically want to work for the organization, do point out how a specific expertise or skill set could benefit the firm.

Don’t mention any deficiencies.

Don’t have specific experience? Well, don’t mention it! Starting off by admitting you don’t have the qualifications they’re looking for is self-defeating. Discuss the great qualities you do have!

Address the hiring manager by name.

”To whom it may concern,” or “Dear Sir/Madam” won’t cut it anymore; especially when you can learn the name of the hiring director so easily via social media or search engine.

Keep the ego in check.

Employers want to know how you can help them meet or exceed their objectives – they’re far less interested in reading things not related to that point. Make your excitement about working for the organization clear, as well as the pride you’d take in being associated with such a great company.

Lewis Daidone is a Certified Public Accountant and a consultant to technology companies and financial services firms.

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